“The real success measure of your communications is how effectively it supports delivery of your strategic objectives in both the short and long term.”
Mitch Innes, Director Micomm Consulting
For more than fifteen years, leaders across the public and private sectors have turned to Mitch Innes and Micomm Consulting when connection — not communication — is the real challenge.
Mitch works beyond the narrow confines of traditional engagement, bringing a whole-of-business lens to problems that cannot be solved with messaging alone. His work starts with how organisations actually operate, and translates that reality into engagement strategies that drive understanding, trust and action — not just awareness.
Having held senior leadership roles within some of Australia’s leading companies, Mitch understands firsthand that success is rarely determined by what is said, but by everything that sits behind it. Messages fail when systems, behaviours and decisions don’t align.
That alignment is Mitch’s specialty. It may require changing internal processes, reshaping external partnerships or equipping leaders to connect with credibility and purpose. Whatever is required, Mitch designs and helps deliver strategies that are practical, defensible and built for real-world conditions.
If you want your story to be heard — not just broadcast — you need more than words. Micomm Consulting specialises in the “more” that makes engagement work.
Unlike many other consultants, Mitchell has the ability to immerse himself in the culture and issues faced by an organisation and provide tailor made and specific advice and solutions directly relevant to the situation at hand rather than a one-size fits all rehashed approach.
– Jess Simpson, BHP
Our services
Micomm insures against corporate and reputational risk where big money and impact is at stake.
Each and every client has unique issues, and unique issues require unique solutions – there is no off-the-shelf strategy option at Micomm Consulting.
Our process begins with a discussion about an organisation’s existing narrative with the leadership, before we investigate and study the stakeholders who are vital to delivering on objectives – looking at who are they, what they value and most importantly what they believe about you and your company.
This baseline is a game changer for the strategy to come – and provides critical insights which are built into the plan and its implementation.
The three pillars of Micomm Consulting
1
Strategic Reputation Management
Ensuring clients’ reputational objectives, activities and outcomes are matched to their business objectives through development and implementation of engagement strategy.
2
Stakeholder Analysis and Consultation
Practical engagement approaches and strategies to deliver legislative and/or policy requirements.
3
Corporate Affairs
Internal and external stakeholder communications, media and investor relations plans, media training and crisis communications strategies to protect and enhance the reputation of clients.
With Micomm Consulting, you will receive strategic advice and support throughout your individual project with highly experienced senior consultants and will not be handed over to more junior staff. Our service offering includes:
- Risk analysis and strategic planning for reputation management;
- Stakeholder engagement – communications and consultation with a focus on major projects;
- Media relations;
- Internal engagement;
- Communication campaigns.
Mitch strikes the difffcult balance between audience needs and corporate strategy to shape effective communications that empower employees, engage stakeholders and drive cultural change.
– Johanna Brands, Department of Health
Let’s work together
“They say a problem shared is a problem halved but when a Micomm client shares their problem with us, our solutions make their problem go away.”
Micomm Consulting has worked with many global companies, public sector agencies, elected officials and executives providing strategy, advice and coaching in issues management, strategic communication and reputational leadership.
- Developed and implemented community engagement program on technological change in the Bowen Basin.
- Crisis communications and media strategy and implementation for major industrial relations reform program.
- Media strategy development for reputationally sensitive leadership crisis within public sector.
- Developed and implemented new media relations strategy for public sector organisation, including executive media coaching.
- Developed and implemented communications strategy for high profile
- Queensland Government IT department on new public and employee initiative.
- Developed new strategic communications and engagement strategy, and supporting action plans, for multi-billion dollar health project’s change management approach.
- Developed and supported implementation of a new business development strategy for local authority.
- Conducted executive media coaching for multiple NFP, public and private sector organisations to support reputational objectives and crisis management strategies.
- Consultation and communications strategy and support for major Queensland infrastructure project, including environmental impact statement engagement plans at local state and national level, as well as media and consultation training for project staff.
Mitchell is a superior communicator who is able to understand and apply the strategic context to communications he develops. He is hard working, efficient, effective and highly adaptable in moulding communications to the client and audience.
– Kristyna Dillon, Director Queensland Corrective Services
Meet our director
Mitchell Innes is the Director of Micomm Consulting – a candid and trusted advisor to leaders who recognize that engagement is not just a box-ticking exercise, but a crutial strategic discipline.
With more than 30 years’ experience across journalism, senior corporate roles and executive consulting, Mitchell brings an uncommon, inside-out view of how organisations succeed or fail in the court of stakeholder opinion. He works directly with boards, CEOs and executive teams when reputational risk is real, scrutiny is high and outcomes matter.
Mitchell specialises in strategic engagement, consultation design, reputation and executive communications. He does not sell templates, toolkits or noise. Instead, he immerses himself in each organisation’s reality to design engagement strategies that can withstand pressure, challenge and public scrutiny.
He is trusted by corporates, government agencies and major project proponents to cut through complexity, confront uncomfortable truths and build credibility where it counts.
Mitchell’s position is clear: engagement that prioritises activity over substance is not engagement at all — it is risk.